4 Essential Articles About Marketing

This week I’m going to focus on marketing and today I have four articles for you. There are many different aspects of marketing and I’m not going to fixate on any particular angle but provide you with a bunch of articles which you can choose which direction you would like to go.

Social Network Marketing: Getting From Zero to Critical Mass
This is a great article from Andrew Chen. In it he talks about building a social network and how difficult it can be. If you are looking to start a social network or a forum or even a newsletter, than this is a must read article.

The Economics of Giving it Away
This article is from the Wall Street Journal and basically talks about why people give things away and why it’s important. Back in the day (which the author describes as anything before September of last year) someone would come up with a great idea, raise money to start it, let as many people use it for free, and then sell it to a bigger company. MySpace fits that model to a T. Read this article if you planning on starting a business online.

Top 10 Social Media Myths Busted
If you are looking to market through social media than read this article about social media myths. Who knew that naked avatar pictures and mass replying on Twitter was a bad thing?

Marketing: Social Media’s Hidden Bubble
Assuming that you have been around social media sites and have been reading blogs, you most likely have heard about social media consultants and experts. Are there really experts in something so new? Anyone can be a consultant for anything and then charge astronomical amounts of their opinions but it’s hard to tell who actually knows what they are talking about. Check out this article and be skeptical before you start forking out the cash to a social media expert.

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