HOW TO: Measure Social Media Marketing Success
One of the hardest parts of marketing through social media is measuring the success or failure of the campaigns. If you are just running a blog you can measure success or failure by the amount of traffic you receive. When you traffic starts to boom after a recent social media campaign, obviously it was a success. If your traffic stays the same, you need to try something else.
Today I have a couple of articles that give you better ways of anaylizing and measuring social media marketing.
10 Ways to Measure Social Media Success
This well written article is from Econsultancy and gives you some great ideas on how to measure the success of your social media campaign including the traffic(which I stated above), sales, and profits.
Get A Yardstick
Amber is a the Director of Community at Radian6 and blogs about social media at Altitude Branding. In this article she writes about the ways to measure social media marketing. It’s a great list and it’s a blog you should read weekly.
Tags: Marketing, measurement, metrics, Social Media
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Mar 10th, 2009