SEO: Important or Not?

What is SEO? SEO or search engine optimization, is the technique of setting up a website or blog so that search engines (mainly Google) can crawl the site and index the pages easily. But as Rae from Sugarrae explains…

Good core marketing and the occasional yet regular viral success (it doesn’t need to be large scale, especially if your industry isn’t) – both of which amount to driving traffic at the end of the day – can get you good rankings with or without SEO.

Regular marketing and some viral success will get readers to your site but if other people don’t start linking to your site and the search engines don’t crawl your site, than you are basically off the map. Once your site has gotten some traffic it will start showing up in the search engines and you will start ranking higher and higher for certain keywords.

There are so many sites and blogs dedicated to SEO that it’s tough to sit back and say, “okay well I guess it doesn’t work.” One of the biggest things that these SEO blogs stress is ranking high for keywords. The keyword aspect of SEO is so large that there are multiple keyword research tools. Here are a few links to some keyword research tools…

Google AdWords: Keyword Tool
Google’s Search-Based Keyword Tool
Keyword Suggestion Tool

Another big aspect of SEO is building links. If there are a lot of sites that link to pages on your site, the more people will find your site and the better you will rank through the search engines. In fact the last couple of posts (Link Building and Keywords: Two Important Aspects of SEO and 3 Must Read Articles About SEO) deal with almost exclusively link building.

Whether or not you “believe” in search engine optimization or not, taking a little bit of time to use some of the techniques will ultimately help your site in the long run.

Next week, I will be posting links about social media and writing an article on how to build a community on your site.

Tags: Resources, SEO